The experience of light is central in shopping malls and supermarkets. Amongst the shops and supermarkets is carefully watched how the consumer is orients, experiences and proceeds to purchase. Light causes that brand and shopping experience is realized and causes emotions of consumers are stimulated. By paying attention to the correct orientation and the correct use of light the readiness of buying from the consumer can be improved. Lighting fixtures by Emilux are designed and produced to products and retail spaces in the most optimal form. The lighting fixtures easily integrated in a natural way into the stores. The lighting fixtures made by Emilux consist of high quality and energy efficient electronics parts.